Lindsay Friedman

Lindsay Friedman has worked in senior care since 1998, more than 25 years. She began her career as a nursing assistant in memory care, nursing homes, assisted living, and hospice. Those early years gave her firsthand insight into the realities of aging. But it was becoming a family caregiver herself that truly changed her perspective.

That experience led her to found Care Bloom in 2017, a company focused on helping older adults age in place more safely while supporting family caregivers through some of the most overwhelming moments of their lives.

Through years of working closely with seniors and families, Lindsay saw how often aging becomes more complicated, and more painful, simply because there is no clear plan. That realization inspired her to start LTCareNav, where she helps seniors and families map out what future care may look like, how to pay for it, and how to build the right team before a crisis hits. She also hosts The Care Compass and is the author of two books on planning for care.

In addition to her work as a founder, Lindsay volunteers with Holocaust survivors, an experience that has given her a deeper and more nuanced understanding of aging after trauma, resilience, and dignity later in life.