Our Story

Making long-term care planning calmer, clearer, and more human.

Long-term care planning should be accessible, transparent, and affordable for every family. LTCareNav was built by a Certified Senior Advisor who has lived caregiving from every side — to help families understand what care may look like, what it really costs, and how to plan before a crisis forces the decision.

Reviewed by clinicians

Always free for families

Listen to LTCareNav's Care Compass

What is LTCareNav?

A calmer way to plan for care — at your pace.

Long-term care planning can feel overwhelming. Most families don't know where to start, aren't sure what questions to ask, and are worried about making the wrong call — especially when time feels limited.

LTCareNav is here to change that experience.

We're a free care navigation and planning platform built to help families understand their options, see real costs, and get connected to the right support — before decisions become urgent and before anyone is forced to figure it out alone.

We help families:

Understand what types of care may be needed over time
See realistic care costs in their area
Explore ways to ease the financial burden through smart planning and Medicaid guidance
Get thoughtfully matched with care professionals when they're ready

No pressure. No rush. No mystery calls from people you've never heard of.

Just clarity, support, and a place to start.

How LTCareNav Helps

Understand

Get a clear picture of what care may look like over time — potential needs, realistic timelines, and the options available — so you can plan with confidence instead of being caught off guard.

Prepare

See what care actually costs in your area, how long your resources may last, and what planning options exist — including Medicaid planning — before decisions become urgent.

Organize

Bring clarity to complex decisions using one secure platform built for care coordination. Organize options, understand next steps, and lean on guidance from our Care Concierge team when you need it.

Connect

We make introductions, not referrals. You'll know exactly who we're connecting you with and why before anyone ever reaches out to you.

What Makes This Different

Most senior care sites do one thing: collect your information and pass it to providers. You get a phone full of calls from people you've never heard of, and you're left to figure out the rest on your own.

LTCareNav is built to do much more than that.

We start with clarity, not calls.

Before you ever connect with anyone, we help you understand your situation through a suite of planning tools and assessments — covering care needs, cost projections, health and cognitive trajectory, and Medicaid and benefits eligibility. Most families come in overwhelmed and leave with a picture they've never had before.

We surface help you didn't know existed.

Not all care help costs money. LTCareNav connects families to nonprofits, local social services, state programs, and community resources that most people never find on their own — because nobody told them to look. We look for you.

We make introductions, not referrals.

When you're ready to connect with paid professionals, we do it differently. You know exactly who we're introducing you to, why they're a fit, and what to expect. You stay in control of every step.

We're free for families, always.

Our provider partners support the platform so you never pay. What you get in return is a smarter, more complete way to navigate care — from first question to right support.

Editorial Team

Meet the people behind our content

Every guide on LTCareNav is written and reviewed by named experts — a founder who has lived caregiving from every side, and a clinical health psychologist who reviews our clinical content for accuracy.

Lindsay Friedman, CSA®

Founder & Certified Senior Advisor

Founder of LTCareNav and Care Bloom. Certified Senior Care Advisor who began her career as a nursing assistant in memory care, nursing homes, and hospice before becoming a family caregiver herself.

Read full bio

Dr. Taylor Rush, PhD

Clinical Health Psychologist & Medical Reviewer

Clinical health psychologist at the Cleveland Clinic Center for Neurological Restoration. Reviews LTCareNav's clinical content for accuracy.

Read full bio

Meet our editorial team

A Message from Our Founder

At LTCareNav, our mission is to simplify long-term care planning through education, guidance, and support at no cost to you.

My hope is that LTCareNav changes the way people plan for the future, making care more accessible, transparent, and affordable for everyone.

What We Stand For

Our values guide everything we do, from the tools we build to the people we connect you with.

Compassion First

We believe everyone deserves access to quality care, regardless of their situation.

Trusted Guidance

Every provider is carefully vetted so you can feel confident in your choices.

Always Free

No cost to families, ever. We believe planning shouldn't be a luxury.

Personal Connection

Real people, not algorithms, helping you navigate your care journey.

A Letter from Lindsay

Founder & Senior Care Advisor

At LTCareNav, our mission is simple: to make long-term care and caregiving feel easier, clearer, and a whole lot less overwhelming—and it's completely free for you.

I started LTCareNav because I've seen firsthand how complicated and expensive this journey can be. Too often, families are making decisions in the middle of a crisis—trying to navigate care, costs, and emotions all at once. It's a lot. And no one should have to figure it out alone.

I truly believe everyone deserves access to quality care—and that caregiving and planning ahead shouldn't feel intimidating or out of reach.

"Everyone deserves access to quality care—and caregiving and planning ahead shouldn't feel intimidating or out of reach."

That belief is what built LTCareNav.

It's an easy-to-use platform designed to support you at every stage—whether you're just starting to think about the future, actively caregiving, or navigating care in real time. You can explore care options, understand costs, and build a plan at your own pace. And when you need more than just information, you'll have access to tools, resources, and a team of trusted professionals who are there to support you.

The platform is free for individuals and families. For full transparency, providers and professionals do pay to connect if you choose to speak with someone. Every provider is carefully vetted, because we know how personal and important these decisions are.

My hope is that LTCareNav changes the way people experience care and caregiving—making it more accessible, more understandable, and less isolating.

Because everyone deserves care. And everyone deserves to feel supported.

If you ever want to reach out, I'd truly love to hear from you.

Warmly,
Lindsay

Founder & Senior Care Advisor, LTCareNav

What Families Are Saying About Us

"I had spent a lot of money for a plan with my financial advisor. I needed to make changes and he wanted to charge me even more to update it. I decided to try LTCareNav. The plan offered the same quality guidance; however, I am now able to make changes whenever I need without it costing me anything. I wish I would have tried this sooner before I spent all that money."

~Myra B.

"I never thought I would need long-term care. Because of that I waited too long to plan and that my only option would be to one day end up on Medicaid – and that terrified me. But after trying LTCareNav, I now know that I have options, and if I have to end up on Medicaid, I can prepare and it won't be as hard as I thought."

~Robert K.

"When my mom was diagnosed with Alzheimer's I told my parents that we needed to plan. They refused, saying that my mom would stay home. It is now seven years later and she can't stay home anymore. They never planned. We are now scrambling to figure out how to care for her and keep my dad in his home. I used LTCareNav to ensure that won't happen to me or my children. I feel so much better knowing that I am now prepared."

~Andy C.

"Figuring out what type of care my dad would need, how he would pay for it, and how much of the task of caring for him would end up on me was terrifying. I didn't know where to begin. LTCareNav helped me understand the best type of care, the options in my area, and introduced us to someone who could help. It was such a lifesaver."

~Lisa G.

"When my dad started needing more help, we were scrambling. None of us knew what questions to ask or what options were realistic. LTCareNav helped us make sense of everything - care choices, costs, and how we could get to Medicaid. It helped us figure out what was best for my dad and our family. Having that guidance took a huge weight off our shoulders."

~Jon B.

"When I needed help with my mom, I was so lost. I called one of those big services and my phone wouldn't stop ringing — it was overwhelming. LTCareNav was different. I got matched with the one right expert who really understood our situation. It felt like I was talking to someone who cared, not just another number. Having that one person guiding us made a scary situation feel a lot easier."

~Nicole L.

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Care Planning Should Be Simple

You don't need to figure this out alone. LTCareNav guides you step by step.

It takes less than one minute to begin.

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