E 110: Lindsay Friedman — Four-Time Founder, Caregiver Advocate, and Purpose-Driven Entrepreneur
Some women build businesses. Some women build solutions that change lives. And some women do both — while still showing up as mothers, partners, and everyday humans navigating the real rhythm of life.
Lindsay's Story
Lindsay Friedman is a four-time business founder whose work is helping families across the USA navigate one of life's most complex and emotional realities: long-term care for family elders. Her work combines heart, passion, and a whole lot of purpose.
Her journey began more than two decades ago as a nursing assistant working in memory care, hospice, and assisted living. Witnessing the decline of her own grandmother opened her eyes to the immense emotional, logistical, and financial strain families face when navigating care for loved ones. That experience became the catalyst for the mission she's been pursuing ever since.
Topics Covered
- Building with purpose — how personal caregiving experiences shaped Lindsay's entrepreneurial path
- CareBloom — innovative technology helping families monitor the well-being of loved ones at home
- LTCareNav — a free, AI-powered platform for personalized long-term care plans
- The silver tsunami — the rapidly growing need for elder care as millions of people age
- Resilience and pivoting — learning to see failure as information, not defeat
- Navigating COVID — pivoting through the pandemic and continuing to build
- Balancing it all — the quiet courage of women who keep showing up for work, family, and purpose
Key Takeaways
"Building a meaningful life isn't about arriving at some perfect destination. It's an ongoing unfolding. A constant learning. A balancing. A becoming."
This conversation is for anyone who's ever wondered how women hold ambition, family, responsibility, and purpose all at once. If you're over 50 or caring for aging loved ones, Lindsay shares why proactive care planning might be one of the most important conversations your family can have.
