Lindsay Friedman Shares a Smarter Way to Prepare for Caregiving

Lindsay Friedman began her career as a nursing assistant, working across long-term care settings. That professional path became deeply personal when she became her grandmother's primary caregiver, an experience that transformed her understanding of what families truly face.

After a serious accident, Lindsay spent several years as a care recipient, gaining firsthand insight into both sides of the caregiving journey. Later, as a cross-generational caregiver supporting her parents and caring for her chronically ill daughter, she learned to approach every challenge with empathy, resilience, and perspective.

An experienced entrepreneur and the author of Plan Today, Protect Tomorrow, Lindsay founded CareBloom, a caregiving support tool, and LTCareNav, an AI-powered long-term care planning platform that provides families with free care plans, concierge support, and connections to trusted care resources.

Through her work, Lindsay is redefining how families prepare for and navigate the realities of caregiving—with compassion, clarity, and innovation.