Building the Caregiving Tech Tools She Wished She'd Had | Second Wind Women
Lindsay Friedman joins Karen on Second Wind Women for a candid conversation about caregiving, the sandwich generation, and the unexpected return to building that came after she swore off startups.
Lindsay shares her path from nursing assistant to two failed startups in her 20s, to becoming her grandmother's caregiver — and the night that changed everything and led her to build Care Bloom. She also walks through LTCareNav, a free service that builds care plans, projects costs, and matches families with personally vetted providers.
Topics Covered
- From "failed" founder to caregiver to builder
- What Care Bloom actually does: discreet HIPAA-compliant in-home monitoring
- Why wrist-based fall detection isn't enough — and what works instead
- Getting into the Cleveland Clinic through trust, not a 3-year sales cycle
- Why hardware is genuinely harder than software
- The shift from caregiver to care partner
- What long-term care planning looks like beyond expensive insurance policies
- Sandwich generation reality: caring for parents and children at once
Key Takeaways
Become care partners — not caregivers and care recipients.
Perfectionism is the highest form of self-violence. Ship the ugly MVP and learn from real-world data.
Special Offer
Visit ltcarenav.com/podcasts for a 25% off coupon on Care Bloom's monthly fee and a free ebook, Plan Today, Protect Tomorrow.
