Her 'Why' — A Daughter's Decade of Dementia Caregiving
Everyone has their "why."
For Gina Gordon, it was her dad — an incredibly skilled pharmacist who dedicated nearly 40 years to his profession. Watching Gina spend 10 years caring for her father through dementia revealed just how difficult and emotional the caregiving journey can be.
Her mom was truly a superhero, caring for him through every stage of that journey. Seeing what families go through made it clear how incredibly hard the senior care space is to navigate. You think you know what you need to know — until you're suddenly living it yourself.
That experience inspired Gina's career change and her passion for helping families. No one should have to figure this out alone. Families deserve guidance, support, and someone who understands how overwhelming aging, care, and planning can become.
Topics Discussed
- A family caregiver's "why"
- Dementia caregiving over a decade
- The emotional weight of caring for a parent
- Why the senior care space is so hard to navigate
- Turning lived experience into a career of service
